87 Years Ago This Month

We’re always fascinated by our long history. Fortunately for us Marvin Peterson continues to give us history lessons on our beginnings. At 87, he’s the same age as Peterson Motor Company so we are asking him questions all the time. This February marks our 87th anniversary so we thought we’d take a stroll down memory […]

Peterson BMW Anniversary Sale

It is the 87th Anniversary at Peterson BMW and the celebration is on. There is anniversary savings on both the three and the five series. Come join us and celebrate the 87th Anniversary Event. Lease a New 2015 BMW 320i xDrive Only $398 a month   Must finance through BMW financial services. Prices after all […]

The BMW i3 Coming Spring of 2015

BMW i stands for innovation — resulting in visionary vehicles and mobility services that carry with them an emphasis on futuristic and modern design. BMW i also equates to a new understanding of ‘premium’ that’s strongly defined by sustainability. As such, BMW i is the holistic approach to the mobility of tomorrow, which makes it […]

New Year’s Sales Event

The New Year’s Sale Event at Peterson BMW of Boise is offering an unbelievable lease special. Special leasing on the BMW 320i runs through January 31, 2015 so hurry in to choose your BMW. Come see us on the corner of Maple Grove and Fairview in Boise, Idaho or visit us online at www.petersonbmw.com.  The […]

Need to Sell Your Vehicle? We’ll Buy It!

We’ll buy any car We not only sell used cars, we buy them too, regardless of age, make, mileage, or condition. That makes Peterson the place to start when you sell your car. It all begins with the appraisal… How Peterson appraisals are different Fast and free – your appraisal can take as little as […]

2015 BMW M4

The 2015 BMW M4 is here at Peterson BMW of Boise. Right now, for the first time, we have one available. Typically when we get this model in, it is already pre-sold. Hurry in to take a look before it is GONE! This BMW M4 includes the Executive package, Driver Assistance Plus, Lighting Package and […]

Happier Holiday Black & White Sale

Should you choose the Black BMW or the White BMW? At the Peterson BMW Happier Holiday Event we are offering all BLACK and WHITE BMW’s at invoice! Our Black Friday Sale was so popular we decided to offer both BLACK and WHITE BMW’s at invoice. All Black and White BMW’s are priced at INVOICE!   […]

2015 BMW X4 at Peterson BMW

Vehicle Profile: 2015 BMW X4 Sports coupe style, crossover utility and BMW performance The BMW 2015 X4, an all-new take on the Sports Activity Coupe initiated with the X6, brings that unique combination of style and swagger to a compact four-door model. Compact only in exterior dimensions, the BMW X4 goes big on performance, personality, […]

Black Friday Special–BMW’s at Invoice

All New 2014-2015 BLACK BMW’s in stock at factory invoice! In Stock Units Only.  Offer ends 11/30/2014. Holiday road trips provide some of the greatest memories we have, especially when it’s in the safety and comfort of a road hugging BMW. It has never been a better time to get into a new BMW than […]

BMW Service

  At Peterson BMW of Boise we are committed to providing an outstanding customer experience. BMW car drivers expect exceptional styling, handling and performance. As owners of some of Car and Driver’s best luxury sedans, coupes, SUVs, and convertibles, they also have high expectations with regard to service. No one understands this better than Peterson […]